A Review of
Dynamics
By J. Carlton Collins, CPA

Best Fit

I am continuously amazed by how many people I talk to who seem to think that an entry-level product like Quickbooks should meet the needs of their sophisticated company such as a $20 million manufacturing operation. Sometimes I want to slap these people across the face with a wet mackerel. People please wake up. No product is targeted towards businesses of every size, nor is any product ideally suited for every industry. With this in mind, here is where I think Dynamics fits best.

Size of Company-Best Fit

The Microsoft Great Plains solutions from Small Business Manager to eEnterprise have the same look and feel.  This means that a user can start out as a small business and grow through the product line without having to learn a new product.  As a company moves along the product lines, they have access to increasingly sophisticated modules and functions.  Dynamics is generally targeted towards companies with revenues between 5 and 100 million. Dynamics has extremely strong financial modules along with industry leading reporting and tracking capabilities, strong HR and Payroll modules,  and more than 500 e-commerce customers.  As one of the industry leaders, you will find it in companies of all sizes and types.  

Industry Solutions Best Fit

Dynamics fits a wide variety of industries very well in particular, Dynamics is a good fit for distributors and light manufacturing companies.

In addition to these obvious industries, Dynamics also offers solutions for many specific industries such as: 

  • Retail

  • Apparel

  • Restaurant Services

  • Public Housing Authority Management

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