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Strategic Relationships |
Sales & Marketing |
Support |
Training |
Facilities |
Resources & Equipment |
Image |
People |
Billing Rates |
Existing Customer Base |
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1 |
Attend the annual reseller conference |
1 |
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1 |
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1 |
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2 |
Have lunch with your past customers once a year |
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1 |
1 |
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1 |
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1 |
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3 |
Ask customers to complete a survey rating your firm's services |
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1 |
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1 |
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4 |
Send everyone to training every year |
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1 |
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1 |
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5 |
Conduct a continuous marketing campaign |
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1 |
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1 |
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6 |
Hire a full time marketing person (attractive) |
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1 |
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1 |
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7 |
Yellow page advertisement |
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1 |
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1 |
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8 |
Build relationship with local newspaper and television, be quoted as
an expert |
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1 |
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1 |
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9 |
Hold seminars |
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1 |
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1 |
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10 |
Publish articles |
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1 |
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1 |
1 |
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11 |
Place ads in newspaper |
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1 |
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12 |
Develop relationships with CPAs |
1 |
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1 |
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1 |
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1 |
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13 |
Develop relationships with local computer vendor |
1 |
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1 |
1 |
1 |
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1 |
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14 |
Meet one on one with vendor's management |
1 |
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15 |
Get to work early |
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1 |
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1 |
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16 |
Voice mail |
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1 |
1 |
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1 |
1 |
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17 |
Live receptionist |
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1 |
1 |
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1 |
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18 |
Dedicated telephone support person |
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1 |
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1 |
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19 |
Provide sales reps with fast demonstration computers |
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1 |
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1 |
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20 |
Provide sales reps with high quality projection systems |
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1 |
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1 |
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21 |
Support multiple products, including 1 entry level product |
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1 |
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22 |
Luncheon meetings |
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1 |
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1 |
1 |
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23 |
Informative web site |
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1 |
1 |
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24 |