|

Carlton’s Successful Reseller
Secret # 2
Easy Street
By. J. Carlton Collins,
CPA
Once you get to a
certain point, you are known in the community, your marketing is no
longer necessary. You can simply ride the wave of a good reputation and
depend upon word of mouth referrals for a full pipeline.
- I was there for 5
years – and I got there by hosting a monthly consultants users group
in Atlanta at the GSCPA offices for a cost of about $100 per month. We
had 300 members, with about 40 to 60 attendees per month.
- Tony Peterson of
Dynamic Business Solutions - got there by providing quotes about the
computer business to local television and newspaper personnel, thus
becoming an expert. Tony admits that this may be more successful in a
smaller town. All of their business comes from television exposure.
- Sue Bennett of
Bennett Porter got there by working closely with local area CPA firms
and providing good reliable service. Now the business pours in with no
marketing effort.
- Taylor Macdonald got
there by advertising in the local CPA newsletter. Once his company
became known among CPA firms, the word of mouth referrals kept coming
in and he became the top US reseller of MAS 90 and top 10 reseller of
Great Plains – and stayed there for years. He sold his firm after 8
years or so, and now works for Best Software teaching MAS 90 resellers
how to duplicate this model. He implemented the company’s reseller
boot camps.
Resellers Get Listed Today...
If you are a reseller and you want to be listed on this web page, you
must first pass our tough criteria and due diligence background check.
There is a fee involved. Click here to learn
more. |