Carlton’s Successful Reseller Secret # 5
Prospecting Seminars
By. J. Carlton Collins, CPA

Prospecting seminars are consistently the most effective ways to generate leads. Here at Accounting Software Advisor, we offer a unique service in that we will come in to your home town and deliver a turn-key seminar to your prospects featuring an overview of the Top Ten Accounting Software Packages. This approach really gets them in the door. During the seminar the prospect has ample opportunity to get to know the reseller and the seminar content does an excellent job of driving participants away from the dreaded Tier 1 solutions, vertical market packages, and less-proven products.

The reason these seminars work so well is because all prospects are fully aware that the process of evaluating and selecting accounting software involves sitting through accounting software demonstrations. All things considered, they would much rather sit through a demonstration of a wide variety of top products as presented by an objective, independent presenter.

Warning - After three years of offering this service, every single reseller has booked us for additional seminars. BKD of Indianapolis booked us in Fall 2001, and by August 1, 2002 had closed $600,000 in deals directly related to our efforts. (34 people attended). CompuSystems of Georgia reports that the seminars is the only marketing they do, and their pipe line has never been more full. They have closed over $500,000 in deals during the past 12 months as a result of these seminars, and expect to close 2 more deals this month.

Because you can cancel the seminar at any time with no penalty, you have nothing to lose by scheduling a seminar today. Please note that our calendar is limited. To learn more, click here:

http://www.accountingsoftwareadvisor.com/reseller/seminars.htm

Resellers Get Listed Today...

If you are a reseller and you want to be listed on this web page, you must first pass our tough criteria and due diligence background check. There is a fee involved. Click here to learn more.